Marketing is the method of embrace customer emotions and brands together. Marketing, just as art, has multiple definitions there is no single definition. Marketing can be people. Marketing can be intelligence. Marketing is as simple as a KISS, that's why it is so complicated.
Oscar Barroso Huertas
|Name||:||Oscar "Obhster" Barroso Huertas|
|Address||:||2220 Palermo Dr. , San Diego (CA), USA|
Interest in creativity and innovation is one of my top priorities... also in administration processes, focused on achievement the brand goals, and brand-customer empathy: this is what I call Marketing Enjoyneering.
Advisor and Entrepeneur in nine countries (Spain, Australia, Austria, Denmark, Ireland, Great Britain, Mexico, Canada and USA), managing Design, Communication and Marketing Strategy in local, national and global brands (Glocal Strategy), both from the Creative Direction and Strategic points of view.
“Be provocative. But be sure your provocativeness stems from your product. You are not right if in your ad you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets.” — Bill Bernbach.
The non-conventional strategy is always the better option... What is "non-conventional"? Good question...
From traditional Marketing Research to Social Media Intellligence and NeuroMarketing.
We can talk about the applications of this BI, (VR and AR also) to Buyer-Persona Marketing Strategy.
"The most powerful element in advertising is the truth" —Bill Bernbach... And seduction...
Stereotypes and other "fast food" ways. Developing personal realities in order to specific goals achievement.
Everyone has ideas. They may be too busy or lack the confidence or technical ability to carry them out.
I'm focused in Strategic Marketing and Market Research, technologically and glocally oriented... But I must confess I love Teaching... And Talking... And Storytelling...
1997 - Today
McCann, DDB, Delvico, Contrapunto, DraftFCB...
As strategic marketing consultant, I worked for brands such as Procter & Gamble (P&G), Mercedes-Benz, Dior, Ford, Pepsi, SONY or Nestlé,... Political Parties like Partido Popular, UPyD and PAN and PRI also... Organizations as International Red Cross,... and Sport Teams like Atlético de Madrid (Spain 1st Div.) or Club Tijuana Xoloitzcuintles (Mexico 1st Div.)...
1998 - Today
Faculty and Researcher
UEM, CEU, UABC, NCAD, CETYS, UCSD, NU...
Also Academic, Researcher and Speaker, I have extensive experience in International teaching Environments and Scientific Research. I've published several books and articles specialized in Marketing and I also have Academic Management experience with Multidisciplinary Teams' Leadership and International Accreditations Processes.
I'm a Marketing Devigner Enjoyneer. Marketing from Branding, Advertising, Graphic and Web Design and Development, offline and online Sales oriented.
I obtained my Bachelor's in Spain and my first Master (MA) Degree at the National College of Arts and Design in Dublin, Ireland. My MBA at the International Advertising Association in New York, USA.
Also obtained my Doctoral Degree in Spain and accomplished several International Diplomas and Certificates.
Actually I'm currently working on my second Ph.Doctorate: "Management in Organizational Leadership" (University of Phoenix, Arizona, USA).
1992 - 1997
B.A. Communication Sciences Degree
Advertising and Public Relations Specialized.
2003 - 2004
Master in Arts degree
Graphic and Web Design and Developing.
2004 - 2006
Master in Business Administration (Mkt Oriented).
1999 - 2006
CEU San Pablo University
New Communication Technologies, PhD.
“ Oscar is a great instructor and very enthusiastic with his students, he also has a great deal of knowledge in E-Commerce, E-Marketing, Social media, etc. I strongly recommend him for any assignment as an instructor in his field of expertise. ”
Ramon Corona - Dean of Marketing Management at National University
“ I was lucky to be Oscar Barroso's student. Oscar is a cheerful person, with great interpersonal skills and very "easy going". His knowledge of the marketing/advertising sector was of immense help to the company and the lucky students that learnt with him, as were other personal skills as the languages, etc. Oscar definitely adds value to whatever he does, becoming an important team player in any group or company ”
Angel Mota de la Fuente - San Pablo CEU University, Alumni
“ Oscar has a great capacity for personal relationships, tenacious and coherent with its goals. He has a very commercial profile and bravely and creatively confronts any challenge. I would be delighted to work with him in the near future. ”
Paul Wanda - Digital Planning and Buying Senior Manager, Qualcomm
Some things I do, when I'm not working,... or researching...
MARKETING STRAT & DESIGN
I'm continuosly trying to put in words all my Marketing Thinkings... Actually I have three published books: "MarketSutra: 69 ways to make love with brands", "NeuroJumping: NeuroMarketing in Action" and "New Trends in Corporate Webdesign" and working in "EmprendeHub", "The DaVini's Code" and "Educative InnovAction".
I'd like to have enought time to write more about the Bible mysteries and all the adventures of my main character: Allan Kinen. "The Stone Letter" in 2007 and this summer 2017 "The God's wars lost book".
In this competitive world it is necessary to be linked and to add efforts... NMSBA, IAA, CdeC, Art Directors Club, Dircom, NASPA... some of the Associations I belong.
I need to Express myself...
Once a week I analize the different faces of Marketing and Brands. I write about Strategy, Economics, Political Marketing, Personal Branding, NeuroMarketing,... Always with a KISS point of view (Keep It Simple and Short), and useful (tips, fundamentals, etc.)
Do Designer Really Need a Client to Design?
My personal answer is NO. I love to design logos, events, posters, flyers and Ads... Just for fun... Is it a crime? Don't think so! :)
We need time for people who need us... This is the best salary I can have. Rotary Club, Red Cross, Setem, ACNUR, Libre...
Let me know if I can do something for you... I wish I could colaborate, talk or work with you.